Hi, I’m Heather

I am a fractional marketing leader for B2B SaaS, AI, and service-based companies.

With over a decade of experience, I bring clarity, structure, and cross-functional alignment to early and growth stage teams so they can grow with confidence.

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Fractional Marketing Leadership

 

I work with early stage and growth stage companies that are ready to elevate their marketing function but not yet ready for a full-time VP of Marketing. Many are navigating unclear product positioning, inconsistent pipeline, cross-functional misalignment, or in need of senior leadership for a team of executers.

My work centers on building the strategy, systems, and alignment required to drive predictable, scalable growth. I provide in-house teams with the leadership and operating structure they need to perform at a higher level. And as companies scale, I help hire exceptional talent or bring in vetted specialists from my network to expand and strengthen execution.

My Approach

I help teams move from ambiguity to momentum by bringing clarity, structure, and execution to their marketing function.

  • I begin by understanding your product, ICP, competitive landscape, and sales motion. Together we define your marketing foundation:

    • ICP mapping

    • Positioning and narrative

    • Messaging architecture

    • Growth strategy

    • Team structure and roles

  • I use Traction EOS and Agile workflows to bring structure and accountability to your marketing function.

    Together we establish:

    • Weekly and quarterly priorities

    • Teammate scorecards and KPIs

    • Reporting and insights

    • Cross-functional alignment

  • I lead your marketing function the way a full-time VP would.

    That includes:

    • Coaching and developing your team

    • Hiring and onboarding

    • Guiding product marketing initiatives

    • Supporting sales enablement

    • Demand generation strategy

    • Executive thought leadership strategy 

Let’s Connect